Marketing KPIs

Marketing teams take up so many roles wisely - SEO, paid channels, advertising, content creation, and more. How do they know how well these efforts turn out? Marketing KPIs can answer that. Marketing KPIs measure the success of every effort the team makes while trying to gain maximum impressions and inquiries. These KPIs can be your indicator when you experiment with every channel, trying to find what works and what clicks.

9 Marketing KPIs every marketing team must measure

Become a successful marketing team by tracking the following KPIs. 

1. Return on marketing investment 

This marketing KPI directly shows how much your investments have offered you in return. You could simply measure this by counting every revenue your marketing activities generated over a month or a year by the total amount spent. This will show you if your campaigns are profitable, so you could improve your focus and investments on the ones with higher ROIs.

2. Conversion rate

This one is a no-brainer. Conversion rate is one of the basic yet important marketing metrics that shows how many users have taken the intended action vs. how many turned up. For example, customers who made a purchase out of those who visited the website. You could measure the conversion rate for every campaign to determine how successful it was.

3. Leads to customers ratio

You could generate a great number of leads for your business. But knowing how many turn into customers could help you sharpen your efforts and target the right ones. Leads to customers ratio focuses on how many incoming leads turn into customers without considering the lost and irrelevant deals. Many marketers have improved their lead quality and even helped sales teams reduce their sales cycle duration.

4. Social media engagement

This includes every impression of a company profile on all social media platforms. It can be follows, likes, replies, reposts, or comments. Or, how many check out the website or links posted. Tracking any form of engagement like this is necessary to see how users react with your company. You could also get answers to specific questions about what kind of posts do well, which days and times bring the most traction, and the like.

5. Website traffic

Measuring organic and paid traffic is one of the everyday tasks of every marketing team. You will find out how many visits your website garnered and how well are the pages performing. These are direct indicators of your keyword effectiveness, content quality, and on-page and off-page SEO efforts. It also can show the ROI of your paid marketing spend.

6. Bounce rate

Bounce rate tells you how much time a user spends on your website. Most marketing teams aim for high bounce rates, meaning their users reside on the website for a long time, reading content and clicking through pages. Although a pretty simple metric, it highlights any issue about your messaging, design, load speed, or other technical issues a user might experience.

7. Click through rate

This applies to both paid marketing ads and email or newsletter content. Click-through rate denotes the number of clicks from people after opening an email or viewing an ad content. It shows the messaging impact, helping you make necessary changes to get more responses. 

8. Campaign performance

If your team runs multiple campaigns, campaign performance can be a useful metric to find out the impact of each in one place. This is essential as it tells you the current spending against the performance of each campaign. This way, your team can decide what works best for the moment and improve the spending there. 

9. Top views

Finding the top-most pages or content that users check out the most can tell you the most about the kind of content you should create. This applies to both the website or any social media channel. Since these changes every day, it’s best to track them in one place and refresh it often for better results.

Track all marketing metrics with automated marketing dashboards

With all the marketing tools your team uses, the number of excel reports you create can go through the roof. If you don’t want to waste time creating another report but would like a holistic, comprehensive view of your marketing team, then a dashboard is the right destination. 

It updates frequently. 

It connects multiple data sources and applications.

It shows a comparison of two different datasets, offering you an in-depth perspective.

Comes with multiple views based on user access and roles.

It helps you become data-driven, without having to create reports or manage spreadsheets.

And there are multiple benefits. Download our free template today and customize it the way you like. Book a free demo to get a curated dashboard built as per your needs.